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Key Facts

Level:
Level 1
Subject Sector:
15.4 Marketing and Sales
Credits:
3
Qualification No:
603/6516/X
GLH:
27 hours
Total qualification time:
30 hours
Price:
Contact us
Age Range:
16-18 & 19+

Qualification purpose

Prepare for further learning or training and/or develop knowledge and/or skills in a subject area

Qualification Grading Type

Pass

Assessment Methods

  • Portfolio of Evidence

  • Why choose this qualification?

    These single unit qualifications are designed to develop knowledge and understanding of the core areas of digital marketing. While they can easily be offered as stand-alone bite-sized awards, the new qualifications could also be usefully combined with other units or qualifications into meaningful packages of learning.

    Rules of Combination

    Learners must achieve the single mandatory unit.


    Units

    Mandatory

    Learners must achieve the single mandatory unit.

    Digital Marketing

    Level:
    Level 1
    Guided Learning Hours:
    27
    Credits:
    3
    Unit No:
    Y/618/3676
    Click here to view full unit details

    What is the purpose of this qualification?

    The aim of this unit is for learners to undertake the planning and management of a marketing campaign. They will research a range of platforms used for digital marketing such as TV, print and digital advertising, websites and social media to inform the creation of their own campaign. This may be to promote a product or raise awareness of an issue. They will review their work in response to the design brief and outline improvements for future practice.


    What skills, knowledge, or understanding does this qualification develop?

    Learners will develop knowledge and understanding of the core areas of digital marketing.


    Progression & Entry Requirements

    There are no entry requirements

    Funding information

    Learning Aims Search

    The Hub provides a Learning Aims Search which you can use to check the funding status of any qualification or unit.

    View this qualification on the ESFA’s Hub website


    We have done our best to collate and summarise the key information, and wherever possible we alert our providers to changes in funding policy.

    This funding information is provided in good faith and it is always advisable to check directly with the funding agencies before committing to delivery.

    Offer our Qualifications

    If you would like to teach our qualifications to your learners, submit an enquiry to discuss the best options.

    Learners and students

    Your questions answered

    Learner Info