Applied Business Marketing

This unit is expiring
The expiry date of this unit is 31/07/2026.

Overview

Framework:
Access to HE
Level:
Level 3
Unit No:
QU025865
Credits:
6
Guided learning hours:
Not available

Qualification Grading Type

Graded

Aim

The unit is aimed at understanding the role of marketing in business.

Grade Descriptors

  • GD1-Understanding the subject
  • GD2-Application of knowledge
  • GD4-Use of information
  • GD5-Communication and presentation
  • GD7-Quality

Unit Learning Outcomes

1

Understand the role of the marketing environment and the tools and methods used to analyse it.

Assessment Criteria

  • 1.1

    Evaluate differences between micro and macro environmental factors as applicable to business situations.

  • 1.2

    Distinguish between Primary and Secondary research methods illustrating their advantages and limitations.

2

Know the significance of marketing strategy.

Assessment Criteria

  • 2.1

    Analyse the use of the Boston and Ansoff Matrix applying it to business situations.

  • 2.2

    Analyse the use of Porter's Generic strategies in business situations.

3

Know the use of marketing tactics

Assessment Criteria

  • 3.1

    Analyse consumer buying behaviour and the adoption process.

  • 3.2

    Analyse the importance of the marketing mix in promoting products or services.

  • 3.3

    Analyse the product life cycle.

  • 3.4

    Critically compare different pricing strategies.

  • 3.5
    Analyse the significance of place and different distribution techniques.
4

Know the role of marketing in the service sector.

Assessment Criteria

  • 4.1

    Explain how marketing has changed with growth of the service sector.

  • 4.2

    Analyse the importance of people in service marketing.

  • 4.3

    Draw conclusions about the significance of physical evidence for the buying public.