This unit is expiring
The expiry date of this unit is 31/07/2026.

Overview

Framework:
Access to HE
Level:
Level 3
Unit No:
QU026353
Credits:
6
Guided learning hours:
Not available

Qualification Grading Type

Graded

Grade Descriptors

  • GD3-Application of skills
  • GD5-Communication and presentation
  • GD7-Quality

Unit Learning Outcomes

1

Understand how digital media channels affect how copy is produced.

Assessment Criteria

  • 1.1

    Explain considerations for a selection of media channels.

  • 1.2

    Explain how online content management systems affects copy production.


2

Be able to produce copy for different types of digital communication.

Assessment Criteria

  • 2.1

    Write copy to meet the requirements of a brief using a style that is fit for purpose.

  • 2.2

    Produce copy to accompany non-text media content, including optimised hyperlinks.

  • 2.3

    Create metadata for copy.

  • 2.4

    Embed metadata for different types of digital media communication.


3

Be able to review copy for digital media communication.

Assessment Criteria

  • 3.1

    Check the accuracy of content.

  • 3.2

    Review copy against any legal and ethical considerations.