Introduction to the Media

This unit is expiring
The expiry date of this unit is 31/07/2026.

Overview

Framework:
Access to HE
Level:
Level 3
Unit No:
QU030593
Credits:
6
Guided learning hours:
Not available

Qualification Grading Type

Graded

Grade Descriptors

  • GD1-Understanding the subject
  • GD2-Application of knowledge
  • GD7-Quality

Unit Learning Outcomes

1

Understand how meaning is created within media texts.

Assessment Criteria

  • 1.1

    Compare and contrast different media texts.

  • 1.2

    Analyse the role of anchorage when creating meaning in media text.

  • 1.3

    Analyse the role of signification when creating meaning in media texts.

2

Understand different media genres.

Assessment Criteria

  • 2.1

    Differentiate between the conventions of different genres in the media.

    This should include both traditional and contemporary genres in the media.

  • 2.2
    Analyse the functions of genres.
  • 2.3
    Evaluate developments and changes in media genres.
3

Understand representation in the media in society.

Assessment Criteria

  • 3.1

    Analyse how different groups in society are represented by the media.

  • 3.2

    Analyse the impact of media stereotyping on society.

  • 3.3

    Evaluate how legal and ethical issues can impact on media representation.