Digital Marketing Communication

This unit is expiring
The expiry date of this unit is 31/07/2026.

Overview

Framework:
Access to HE
Level:
Level 3
Unit No:
QU030600
Credits:
3
Guided learning hours:
Not available

Qualification Grading Type

Graded

Grade Descriptors

  • GD1-Understanding the subject
  • GD3-Application of skills
  • GD7-Quality

Unit Learning Outcomes

1

Understand the use of digital marketing channels to communicate information to a range of audiences.

Assessment Criteria

  • 1.1

    Analyse the characteristics, advantages and disadvantages of different software packages used to present marketing information to a range of audiences.

2

Be able to use digital marketing channels to communicate information to a specific audience.

Assessment Criteria

  • 2.1

    Justify the choice of digital media to communicate to the target audience in line with the marketing objectives.

  • 2.2

    Agree an engaging marketing communications message appropriate for the media selected.

3

Be able to assess the effectiveness of digital marketing channels when communicating information to a specific audience.

Assessment Criteria

  • 3.1

    Create an engaging marketing communications message appropriate for the media selected.

  • 3.2

    Check links, keywords, click throughs and supporting attachments to allow access by recipients to further information.

  • 3.3

    Analyse risks related to delivering digital messages and take action to minimise these risks.

4

Be able to monitor and evaluate the outcomes of communications when using digital marketing channels.

Assessment Criteria

  • 4.1

    Monitor and evaluate the responses to a digital marketing communications message against agreed criteria.