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Overview

Framework:
RQF
Level:
Level 2
Unit No:
M/505/2324
Credits:
3
Guided learning hours:
24 hours

Assessment Guidance

Although workplace assessment is not strictly a requirement of this unit, it is strongly advised that, in combination with some classroom-based learning, learners should have access to a real work environment in order to develop and demonstrate the relevant skills.

Unit Learning Outcomes

1

Understand how product demonstrations can help to increase sales.

Assessment Criteria

  • 1.1
    Explain the importance of knowing the difference between the ‘features’ and ‘benefits’ of products when demonstrating them.
  • 1.2
    Explain how demonstrating the features and benefits of products can help to promote and sell them.
  • 1.3
    Explain the importance of organising product demonstrations into logical steps and stages.

2

Be able to make the preparations needed to ensure a safe and efficient product demonstration.

Assessment Criteria

  • 2.1
    Take the necessary safety precautions before, during and immediately after demonstrating products.
  • 2.2
    Perform checks to ensure that all the equipment and products needed for the product demonstration are to hand before starting the demonstration.

3

Be able to communicate to customers the features and benefits of the products being demonstrated.

Assessment Criteria

  • 3.1

    Demonstrate products:
    •in a logical sequence of steps and stages
    •ensuring that all the product features and benefits the demonstration is intending to highlight are covered
  • 3.2
    Provide accurate supporting commentary as needed that explains to customers the features and benefits of the product being demonstrated.

4

Be able to tidy the demonstration area when a product demonstration is finished.

Assessment Criteria

  • 4.1
    Explain the importance of tidying the demonstration area when the product demonstration is finished.
  • 4.2
    Clear equipment and products away after the product demonstration is finished in line with organisational procedures.

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