Understand the importance of effective communication in business.
Explain the relevance of the communication cycle in effective communication.
Explain the benefits of different types of communication.
Explain how effective communication in business motivates employees and customers.
Evaluate the effectiveness different types of communication.
Understand the importance of effective written communication in business.
Explain the importance of clear written communication in business which meets the needs of different audiences.
Evaluate different sources of information that may be used when preparing written communication.
Evaluate different styles and tones of written communication.
Understand the importance of effective verbal communication in business.
Evaluate ways of communicating verbally clearly and convincingly to different audiences.
Describe the benefits of active listening.
Explain how to overcome barriers to verbal communication.
Understand how to communicate effectively in a non verbal way.
Explain how to recognise and respond to different body language in business environments.
Explain how rapport is developed with colleagues and customers through using effective non verbal communication.
Understand the purpose and value of getting feedback when developing communication skills.
Evaluate different ways of getting feedback on whether communications have achieved their purpose.
Explain the purpose of using feedback to develop communication skills.
Be able to recommend communication methods for specific purposes.
Identify the purpose of the communication.
Justify the use of different types of communication for specific purposes.
Recommend communication strategies for specific purposes.