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Overview

Framework:
RQF
Level:
Level 4
Unit No:
K/507/4502
Credits:
15
Guided learning hours:
40 hours

Assessment Guidance

N/A

Unit Learning Outcomes

1

Understand the importance of effective communication in business.

Assessment Criteria

  • 1.1

    Explain the relevance of the communication cycle in effective communication.

  • 1.2

    Explain the benefits of different types of communication.

  • 1.3

    Explain how effective communication in business motivates employees and customers.

  • 1.4

    Evaluate the effectiveness different types of communication.


2

Understand the importance of effective written communication in business.

Assessment Criteria

  • 2.1

    Explain the importance of clear written communication in business which meets the needs of different audiences.

  • 2.2

    Evaluate different sources of information that may be used when preparing written communication.

  • 2.3

    Evaluate different styles and tones of written communication.


3

Understand the importance of effective verbal communication in business.

Assessment Criteria

  • 3.1

    Evaluate ways of communicating verbally clearly and convincingly to different audiences.

  • 3.2

    Describe the benefits of active listening.

  • 3.3

    Explain how to overcome barriers to verbal communication.


4

Understand how to communicate effectively in a non verbal way.

Assessment Criteria

  • 4.1

    Explain how to recognise and respond to different body language in business environments.

  • 4.2

    Explain how rapport is developed with colleagues and customers through using effective non verbal communication.


5

Understand the purpose and value of getting feedback when developing communication skills.

Assessment Criteria

  • 5.1

    Evaluate different ways of getting feedback on whether communications have achieved their purpose.

  • 5.2

    Explain the purpose of using feedback to develop communication skills.


6

Be able to recommend communication methods for specific purposes.

Assessment Criteria

  • 6.1

    Identify the purpose of the communication.

  • 6.2

    Justify the use of different types of communication for specific purposes.

  • 6.3

    Recommend communication strategies for specific purposes.


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