Social Networking Management for a Business

Overview

Framework:
RQF
Level:
Level 3
Unit No:
Y/503/9325
Credits:
7
Guided learning hours:
38 hours

Assessment Guidance

N/A

Unit Learning Outcomes

1

Be able to evaluate external social networking tools for a business.

Assessment Criteria

  • 1.1

    Define social networking.

  • 1.2

    Identify current external social networking tools for the geographical location of a business.

  • 1.3

    Compare the functionality and features of different external social networking tools.

  • 1.4

    Describe the limitations of different external social networking tools.

  • 1.5

    Select external social networking tools for a business.

  • 1.6

    Justify the selection of social networking tools for a business.

2

Understand how to classify the social networking audience of a business.

Assessment Criteria

  • 2.1

    Explain the potential uses of grouping people in social networking tools.

  • 2.2

    Identify the audience groups for social networking for a business.

  • 2.3

    Explain the importance of evaluating the need for brand ambassadors in social networking for a business.

  • 2.4

    Explain how to recognise brand ambassadors.

  • 2.5

    Explain how to ensure the validity and credibility of brand ambassadors.

  • 2.6

    Explain how to manage brand ambassadors.

  • 2.7

    Explain the importance of evaluating the need for influencers in social networking for a business.

  • 2.8

    Explain how to recognise influencers.

  • 2.9

    Explain how to ensure the validity and credibility of influencers.

  • 2.10

    Explain how to manage influencers.

  • 2.11

    Compare brand ambassadors and influencers.

3

Be able to use social media management tools in relation to social networking.

Assessment Criteria

  • 3.1

    Define the term ‘social media management tool’.

  • 3.2

    Explain the importance of using social media management tools in relation to social networking.

  • 3.3

    Explain the disadvantages of using social media management tools.

  • 3.4

    Use a social media management tool to group an audience relevant to a business.

  • 3.5

    Use a social media management tool to schedule content relevant to a business.

  • 3.6

    Use a social media management tool to share content relevant to a business.

  • 3.7

    Explain the benefits of using short-URLs within content.

  • 3.8

    Use a social media management tool to listen to content relevant to a business.

  • 3.9

    Use a social media tool to have ongoing dialogue with an audience relevant to a business.

4

Be able to carry out a risk analysis and create a digital crisis management plan in relation to social networking for a business.

Assessment Criteria

  • 4.1

    Compare risk analysis and digital crisis management.

  • 4.2

    Explain the importance of monitoring for risk.

  • 4.3

    Carry out a risk analysis in relation to social networking for a business.

  • 4.4

    Create a digital crisis management plan in relation to social networking for a business.

5

Be able to use social networking measurement and monitoring tools for a business.

Assessment Criteria

  • 5.1

    Define the term social networking measurement and monitoring.

  • 5.2

    Identify social networking measurement and monitoring tools.

  • 5.3

    Explain the potential uses of social networking measurement and monitoring tools.

  • 5.4

    Explain the limitations of social networking measurement and monitoring tools.

  • 5.5

    Measure the amount of engagement and amplification on social networking for a business.

  • 5.6

    Analyse changes in sentiment to social networking for a business.

  • 5.7

    Recommend improvements to social networking for a business.