Overview
Assessment Guidance
This unit is assessed by portfolio of evidence
This unit is assessed by portfolio of evidence
Understand the sales funnel in digital marketing.
Describe the stages of the customer experience of the sales funnel.
Explain the effects of a range of factors on sales funnel conversion rates.
Understand how metrics of digital marketing are generated.
Describe customer experience of different sales journeys.
Select data required to evaluate success Key Performance Indicators (KPIs).
Explain the importance of statistically significant data.
Describe tools used for tracking data.
Add tracking tools to a campaign.
Describe how tracking data is viewed.
Understand how analytics can be used to optimise digital marketing campaigns.
Describe features of analytic software.
Describe how to customise analytics reporting technology for digital marketing campaigns.
Analyse digital marketing campaign data for insights and trends.
Describe methods for testing digital marketing campaigns.
Suggest methods for optimising digital marketing campaigns.