Understanding the evolution of beauty retailing

Overview

Framework:
RQF
Level:
Level 2
Unit No:
R/600/0646
Credits:
3
Guided learning hours:
30 hours

Assessment Guidance

This unit is intended for delivery and assessment of the retail beauty sector within England, Scotland, Wales and Northern Ireland but can be adapted for countries outside of the UK.

Unit Learning Outcomes

1

Understand how beauty retailing contributes to the success of the retail sector.

Assessment Criteria

  • 1.1

    Describe how beauty retailing developed into a separate area of retailing.

  • 1.2

    Describe the financial contribution made to the retail sector by the sale of beauty products.

  • 1.3

    Outline the sale of beauty products through the different types of retail outlet, such as department stores and stores which sell only beauty products.

  • 1.4

    Outline the role and responsibilities of the beauty sales consultant in different types of retail outlet, including relationships with colleagues.

2

Understand the significance of recent changes in beauty retailing.

Assessment Criteria

  • 2.1

    Describe how beauty retailing has responded to international influences.

  • 2.2

    Describe how changes in consumer protection law have affected beauty retailing.

  • 2.3

    Describe how technology has affected the sale and distribution of beauty products to consumers and retailers.

  • 2.4

    Describe the effects which competition and alternative selling methods have had on the retail beauty sector.