Sociology of the Media

This unit is expiring
The expiry date of this unit is 31/07/2024.

Overview

Framework:
Access to HE
Level:
Level 3
Unit No:
QU014492
Credits:
3
Guided learning hours:
Not available

Qualification Grading Type

Graded

Grade Descriptors

  • GD1-Understanding the subject
  • GD2-Application of knowledge
  • GD7-Quality

Unit Learning Outcomes

1

Understand the structure of the mass and social media, in particular, aspects of ownership and control.

Assessment Criteria

  • 1.1

    Discuss the structure of the mass and social media.

  • 1.2

    Analyse the consequences of ownership and control of the media including social media from both organisational and individual perspectives.

2

Understand theoretical approaches to the mass media.

Assessment Criteria

  • 2.1
    Evaluate two theoretical approaches to the mass media.
3

Understand issues of impartiality and bias that occur both within mass and social media.

Assessment Criteria

  • 3.1

    Evaluate current issues in relationship to impartiality and bias and how this can be influenced by social media.

4

Understand the debate about the power within all forms of media.

Assessment Criteria

  • 4.1

    Discuss and draw conclusions concerning the debate of the power of mass media, including social media as an agent for social change.