Understanding social media advertising and promotion

This unit is expiring
The expiry date of this unit is 31/07/2026.

Overview

Framework:
Access to HE
Level:
Level 3
Unit No:
QU016736
Credits:
3
Guided learning hours:
Not available

Qualification Grading Type

Graded

Grade Descriptors

  • GD1-Understanding the subject
  • GD7-Quality

Unit Learning Outcomes

1

Understand current national and international legal and organisational guidelines for a social network advertising/promotional campaign.

Assessment Criteria

  • 1.1

    Explain the current national and international legal and organisational guidelines relating to the use of social network site adverts.

2

Understand the use of social networking site advertising campaigns for marketing purposes.

Assessment Criteria

  • 2.1

    Explain factors to consider when creating social network site adverts.

  • 2.2

    Justify the use of social network site advertising campaigns.

  • 2.3

    Analyse why a social network advertising campaign may fail.

  • 2.4

    Evaluate methods of monitoring social network site advertising campaigns.

3

Be able to implement social networking site advertising campaigns for marketing purposes.

Assessment Criteria

  • 3.1

    Plan and create parallel social network site advertising campaigns for a business.

  • 3.2

    Identify required outcomes from the social network advertising campaign.

  • 3.3

    Monitor results of social network advertising campaigns.

  • 3.4

    Implement changes required based on monitoring results.