Developing a brand

This unit is expiring
The expiry date of this unit is 31/07/2026.

Overview

Framework:
Access to HE
Level:
Level 3
Unit No:
QU016753
Credits:
3
Guided learning hours:
Not available

Qualification Grading Type

Graded

Grade Descriptors

  • GD1-Understanding the subject
  • GD3-Application of skills
  • GD7-Quality

Unit Learning Outcomes

1

Understand the constituents of the promotional mix.

Assessment Criteria

  • 1.1

    Explain what is meant by promotional mix.

  • 1.2

    Assess the suitability of a promotional mix for a product or service.

2

Understand how to promote a brand to customers.

Assessment Criteria

  • 2.1

    Analyse the benefits of branding.

  • 2.2

    Evaluate methods which a new business might use to establish its brand.

3

Be able to prepare promotional plans.

Assessment Criteria

  • 3.1

    Design a promotional campaign for a new product or service which utilises a new or existing brand.

  • 3.2

    Create an effective plan for implementing and reviewing a promotional campaign for a product or service for a new or existing brand.