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Overview

Framework:
Access to HE
Level:
Level 3
Unit No:
QU016771
Credits:
6
Guided learning hours:
Not available

Qualification Grading Type

Graded

Grade Descriptors

  • GD3-Application of skills
  • GD7-Quality

Unit Learning Outcomes

1

Be able to create a plan for the components of a Content Management System (CMS) Website.

Assessment Criteria

  • 1.1

    Analyse features and functions of Content Management System (CMS) Website software.

  • 1.2

    Analyse advantages and disadvantages of different hosting options.

  • 1.3

    Justify the selection of a hosting provider.

  • 1.4

    Plan effective use of content and layout for pages on a website, using a website template.

  • 1.5

    Summarise laws, guidelines and constraints affecting the content and use of websites.


2

Be able to use CMS Software to create a Website.

Assessment Criteria

  • 2.1

    Customise and populate a website template with content in relation to a plan, making effective use of programming and development techniques to enhance the website.

  • 2.2

    Include:

    a) keywords and/or keyword phrases in website meta-tags

    b) a blog in the website implementation

    c) links to social media websites in relation to a plan

    d) buttons to share content on the website.

  • 2.3

    Use a range of testing methods to check that all elements and features of a website are working before registering with appropriate search engines.


3

Understand how to make a website accessible.

Assessment Criteria

  • 3.1

    Summarise the legal guidelines relating to web accessibility.

  • 3.2

    Analyse whether a website follows accessibility guidelines.


4

Be able to measure and improve the return on investment (ROI) of a website.

Assessment Criteria

  • 4.1

    Analyse the importance of measuring traffic to a website.

  • 4.2

    Evaluate methods of measuring the return on investment (ROI) of a website.

  • 4.3

    Use selected analytic tools to effectively monitor the traffic to a website.

  • 4.4

    Analyse the impact of bounce rate on a website.

  • 4.5

    Justify suggestions for improvements to a website based on analytical information.


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