Promoting Access to HE to learners
With budgets tight, many centres are finding it increasingly difficult to market and promote their Access provision, having a negative impact on learner numbers and awareness of Access to HE in general.
To help, we have created a Marketing toolkit that provides you with ready-to-use graphics for posters and social media, as well as templates and guidance on how to create your own.
The toolkit also includes tips and ideas for where and how you could advertise to learners and promote your Access to HE provision. This toolkit has been created following research with centres and the tips and ideas that they have been using to help promote their Access to HE courses. Many have seen a rise in learner registrations following some of these activities, so we wanted to share them with you.
During our Promoting Access to HE to learners webinar, Jon Hardman (Marketing Manager) and Sarah Doe (Access to HE Quality Manager) talk you through the toolkit and how it might be used as well as answer questions on ways you can publicise your diplomas to learners.
The toolkit was shared with those who attended live, but is available on Prism for approved Access to HE centres.