Social Media for Job Prospecting

Know about social media platforms.

Assessment Criteria

• 1.1

  Identify different social media platforms including general and specialist platforms.

• 1.2

  Explain what is meant by a ‘general’ and a ‘specialist’ platform and the key differences between the two.

• 1.3

  Describe some of the major general platforms, including how they are distinctive from one another.

• 1.4

  Describe some of the specialist platforms including their specific purpose and distinctive features.

Know about safe and responsible use of social media.

Indicative Content

Cover risks to personal safety and risk to reputation (employers finding you’ve made inappropriate comments in the past).

Assessment Criteria

• 2.1

  Identify risks associated with using social media.

• 2.2

  Explain how to keep safe when using social media.

• 2.3

  Outline key elements of responsible social media use.

Know about using social media for job prospecting.

Indicative Content

Different ways in which social media can be used in job-prospecting including:

• Making it known that you are job-hunting
• Networking
• Finding out about prospective employers and possible jobs
• Sharing a CV
• Making self-attractive to potential employers.

The impact of different organisational structures when using social media.

The importance of an elevator pitch when engaging with potential employers using social media.

The relevance / importance of using social media when looking for work.

Assessment Criteria

• 3.1

  Describe the different ways in which social media can be used in job-prospecting.

• 3.2

  Outline key ways in which employers use social media as part of the recruitment process.

Be able to use social media for job prospecting. 

Assessment Criteria

• 4.1

  Identify social media platforms suitable for job prospecting in a chosen sector/area.

• 4.2

  Use two different social media platforms for job prospecting including:

  • Creating a suitable profile
  • Networking with potential employers and other appropriate parties to facilitate job search
  • Preparing a hyperlinked CV.