Understanding the Retail Selling Process

Overview

Framework:
RQF
Level:
Level 1
Unit No:
J/505/4208
Credits:
2
Guided learning hours:
13 hours

Assessment Guidance

NA

Unit Learning Outcomes

1

Understand the selling process.

Assessment Criteria

  • 1.1
    Identify the key steps of the selling process.
  • 1.2
    Outline the key skills and qualities required of successful sales staff.
2

Understand how to find out what the customer wants.

Assessment Criteria

  • 2.1
    State when and how to acknowledge, greet and approach customers.
  • 2.2
    State how to find out what customers want.
3

Understand how product information can be used to promote sales.

Assessment Criteria

  • 3.1
    List common concerns a customer may have when buying a product.
  • 3.2
    State how providing information about the product can increase its attractiveness to the customer.
  • 3.3
    Describe the difference between the features and benefits of products.
  • 3.4
    Identify basic rules for demonstrating products to customers.
  • 3.5
    State where to obtain different types of product information.