Moving Image

Know about different purposes of moving image.

Purposes of moving image:

• Film
• Television
• Music video
• Entertainment
• Advertising
• Education
• Games
• Corporate
• Mobile applications

Assessment Criteria

• 1.1

  Explore different purposes of moving image.

Be able to generate ideas for and plan a moving image sequence.

Research sources:

• Film (e.g. feature, short, documentary)
• Television
• Internet
• Computer games

How to generate ideas:

• Genre of product
• Target audience
• Purpose
• Design brief
• Mind maps
• Flowcharts
• Technical notes

Plan the production of a moving image sequence:

• Mind maps
• Flowcharts
• Storyboards
• Scenes / frames
• Scripts
• Recording schedule
• Booking facilities
• Locations
• Human resources
• Equipment
• Assets
• Software
• Time management
• Budget

Assessment Criteria

• 2.1

  Use different sources to generate ideas for a moving image sequence.

• 2.2

  Plan the production of a moving image sequence.

Be able to produce a moving image sequence.

Create a moving image sequence:

• Recording footage
• Animation techniques
• Transitions
• Assets libraries
• Timelines
• Sound
• Filters / effects
• Testing
• Compression
• Saving media in correct file types
• Exporting options
• Keeping a production log

Safe working practices:

• Importance of health and safety
• Working safely with equipment
• Working safely with computers
• Maintaining a safe working environment

Assessment Criteria

• 3.1

  Use different techniques to create a moving image sequence.

Know about editing techniques.

Video editing techniques:

• Continuity
• Editing terminology (e.g. takes, shots, scene, rushes, sequence)
• Transitions
• Jump cuts
• Freeze frames
• Superimposing
• Split screen editing
• Speed (slow motion and speeded up)

Assessment Criteria

• 4.1

  Explore the different purposes of editing techniques.

Be able to edit a moving image sequence.

Demonstrate editing techniques:

• Following plans
• Using digital software
• Importing files (video and audio)
• Using source files
• Alternative ideas
• Reviewing work at different stages
• Making changes
• Annotated screenshots
• Technical notes
• Compression
• Saving in correct file types for the media product
• Keeping an editing log

Assessment Criteria

• 5.1

  Select appropriate editing tools and techniques to edit moving image sequence.

Be able to review moving image work.

Review production of moving image sequence.

Include reflections on:

• how well you worked to produce the moving image sequence (strengths and areas for development in your way of working)
• the effectiveness of the sequence (how well it met its purpose/the brief)

Draw on:

• User feedback
• Own self-assessment
• Feedback from those who worked with you

Suggest improvements to own work:

• More efficient or effective ways of working
• Ways to improve the moving image sequence

Assessment Criteria

• 6.1

  Outline the strengths and areas for development of the moving images sequence.

• 6.2

  Suggest improvements to own work.