Printed Media

Overview

Framework:
RQF
Level:
Level 1
Unit No:
R/617/1199
Credits:
6
Guided learning hours:
48 hours

Unit Learning Outcomes

1.

Know about the different purpose of printed media.

Types and purpose of printed media:

  • Newspapers
  • Magazines
  • Posters
  • Advertisements
  • Promotional material (e.g. flyers)
  • Corporate material (e.g. business cards)

Assessment Criteria

  • 1.1

    Explore the different purposes of printed media products.

2.

Know about the different tools and techniques used in printed media.

Tools and techniques used in printed media:

  • Hand techniques (e.g. linocut, woodcut, screen print)
  • Mechanical techniques (e.g. letterpress, photogravure)
  • Digital techniques (e.g. Desktop publishing, laser printing)

Assessment Criteria

  • 2.1

    Explore the different tools and techniques used in printed media.

3.

Be able to generate ideas for and plan for a printed media product.

Research sources:

  • Primary sources (e.g. observation drawings, photographs, visits)
  • Secondary sources (e.g. practitioner research, books, websites, blogs)
  • Existing products (e.g. magazine covers, newspapers, posters, CD/DVD covers, advertising)

How to generate ideas:

  • Genre of product
  • Purpose
  • Design brief
  • Mind maps
  • Flowcharts
  • Technical notes
  • Resources
  • Techniques

Planning:

  • Mind maps
  • Design layouts
  • Technical requirements
  • Resources
  • Prototypes
  • Selecting final ideas
  • Meeting the design brief
  • Resources
  • Time management
  • Budget

Assessment Criteria

  • 3.1

    Use different sources to generate ideas for a printed media product.

  • 3.2

    Plan the production of a printed media product.

4.

Be able to produce a printed media product.

Production of printed media:

  • Creating content
  • Preparation
  • Developing alternative ideas
  • Experimentation
  • Test pieces
  • Project management
  • Keeping a production log

Safe working practices:

  • Importance of health and safety
  • Working safely with equipment
  • Working safely with computers
  • Maintaining a safe working environment

Assessment Criteria

  • 4.1

    Use appropriate tools and techniques to create a printed media product.

5.

Be able to review a printed media product.

Review the printed media product.

Include reflections on:

  • how well you worked to produce the printed media product (strengths and areas for development in your way of working)
  • the effectiveness of the audio (how well it met its purpose/the brief)

Draw on:

  • User feedback
  • Own self-assessment
  • Feedback from those who worked with you

Suggest improvements to own work

  • More efficient or effective ways of working
  • Ways to improve the audio

Assessment Criteria

  • 5.1

    Outline the strengths and areas for development of the printed media product.

  • 5.2

    Suggest improvements to own work.