Undertaking an Enterprise Project

Overview

Framework:
RQF
Level:
Level 2
Unit No:
H/504/8867
Credits:
3
Guided learning hours:
24 hours

Assessment Guidance

N/A

Unit Learning Outcomes

1

Know how to select an enterprise project for a particular target market.

Assessment Criteria

  • 1.1
    Describe the selected product or service.
  • 1.2
    Carry out the market research necessary to determine the viability of a product or service for the enterprise project.
  • 1.3
    Describe the target market.
  • 1.4
    Describe the main competitors.
2

Know about the costs involved in setting up the product or service.

Assessment Criteria

  • 2.1
    Identify the following costs:
    a) direct
    b) indirect
    c) fixed
    d) variable.
  • 2.2
    Use the costs identified to calculate the total cost for the product or service.
  • 2.3
    Establish the price for the product or service.
  • 2.4
    Explain the price for the product or service.
3

Know the significance of effective marketing.

Assessment Criteria

  • 3.1
    Describe the personal skills/qualities required to effectively market and sell the product or service.
  • 3.2
    Explain the most appropriate methods for marketing the product or service.
  • 3.3
    Create a resource for marketing the product or service to the target market.
  • 3.4
    Explain the choice of resource.
4

Be able to plan, monitor and review the enterprise project.

Assessment Criteria

  • 4.1
    Devise an action plan describing each stage of the enterprise project.
  • 4.2
    Identify resources.
  • 4.3
    Set targets for the completion of the resources.
  • 4.4
    Revise the action plan at each stage of the enterprise project.
  • 4.5
    Revise the action plan.
  • 4.6
    Explain revisions to the action plan.
  • 4.7
    Describe the strengths and weaknesses of the enterprise project.
  • 4.8
    Explain how to address the weakness.