Digital and Creative Industries Project

Be able to identify, select and plan for a digital and creative industries project.

Evidence may include witness statements, a personal log, notes of meetings, a video diary, blog / vlog.

Creative and Digital Industries;
(e.g. Television, Film, Music, Radio, Print, Interactive media, Computer games, Photography, Advertising, Special FX)

Example projects could include:
(e.g. promotional website, educational game, animation to raise awareness, documentary, rebranding a corporate identity)

Intended outcomes may include:
(e.g. improved teamwork, raising funds, raising awareness, personal development, meeting client needs)

Skills needed may include:
(e.g. improving technical skills, communication and interpersonal skills, organisational skills, the ability to motivate others, planning and scheduling, dealing with conflict / difficult situations, meeting with a client, leading a team)

Assessment Criteria

• 1.1

  Explain reasons for choosing an agreed topic and scope for a project. 

• 1.2

  Identify intended project outcomes and actions they need to take to achieve these.

• 1.3

  Outline skills needed to complete project.

• 1.4

  Plan how to meet agreed deadlines.

Be able to carry out research for a project in the digital and creative industries.

Sources of information may include:

• Primary sources (e.g. interviews, photographs, visits)
• Secondary sources (e.g. practitioner research, books, websites, blogs)
• Existing products (e.g. websites, films, TV, Radio, Games, Adverts)

Relevant and reliable data will vary according to the project selected but may include:
(e.g. audience ratings, interview transcripts, questionnaire responses)

Appropriate referencing; (e.g. author, title and date for books and journals, URL’s for websites, full names and positions for information from people)

Assessment Criteria

• 2.1

  Identify different sources of information relevant to the project.

• 2.2

  Select data that is relevant and reliable.

• 2.3

  Reference evidence and information appropriately.

Be able to undertake activities to complete a project in the digital and creative industries.

Evidence may include schedules, a personal log, notes of meetings, a video diary, blog / vlog.

Planning;
(e.g. mind maps, storyboards, scripts, navigation / user interaction, content / assets, design layouts, technical requirements, resources, prototypes, maquettes / test pieces, selecting final ideas, time management, budget / costings)

Production;
(e.g. creating content, importing resources, editing content / assets, authoring, developing alternative ideas, project management, saving files appropriately, exporting / publishing, keeping a production log, consideration of copyright legislation)

Personal skills and knowledge may include;
(e.g. carrying out own roles, taking on and completing tasks, providing information, communicating with others, working as a team, supporting others, responding to problems, providing feedback to others)

Assessment Criteria

• 3.1

  Apply appropriate skills and knowledge, including findings from research, to complete the project in line with the project aims and plan.

Be able to present project outcomes, including the completed creative media product. 

Evidence may include for example, presentation material, witness statements, a personal log, a video.

Presentation design;
(e.g. format and structure, style, formal / informal, group presentation, audience, using visual aids, effective communication, supporting handouts / documents needed, where appropriate, practice / run throughs, conclusions / meeting initial intentions, questions following presentation.

Presentation formats;
(e.g. PowerPoint presentation, physical using props, online, demonstration)

Assessment Criteria

• 4.1

  Select appropriate information to include in a presentation, including reference to process and an explanation of the product itself.

• 4.2

  Use appropriate format and language, including technical terms, to present project outcomes to a specific audience.

Be able to evaluate the creative media product and own performance.

Evidence may include for example, witness statements, peer assessments, a personal log, notes of meetings, a video diary.

Evaluation of own performance;
(e.g. attendance, reliability, team skills, working independently / self-motivation, communication skills, taking responsibility, meeting objectives, planning, organisation and contingency)

Review the creative media project;
(e.g. strengths, weaknesses, meeting initial intentions)

Review the management of a creative media project;
(e.g. working to deadlines, skill development, resources)

Improvements to own work;
(e.g. feedback from others, improvements to personal performance, improvements to production skills)

Assessment Criteria

• 5.1

  Review the creative and media product against own original project aims.

• 5.1

  Review own performance in planning, carrying out and presenting outcomes from the project, identifying strengths and weaknesses.