The Retail Selling Process

Overview

Framework:
RQF
Level:
Level 1
Unit No:
H/618/3485
Credits:
2
Guided learning hours:
18 hours

Unit Learning Outcomes

1

Know about the retail selling process.

Assessment Criteria

  • 1.1

    Identify the key steps of the physical and online retail selling processes.

  • 1.2

    Outline the key skills and qualities required of successful physical and online retail sales staff.

2

Know how to find out what the customer wants.

Assessment Criteria

  • 2.1

    State when and how to acknowledge, greet and approach customers in a store.

  • 2.2

    State how to initiate communication with a customer online.

  • 2.3

    State how to find out what customers want.

3

Understand how product information can be used to make a sale.

Assessment Criteria

  • 3.1

    List common concerns a customer may have when buying a product.

  • 3.2

    State how providing information about the product can increase its attractiveness to the customer.

  • 3.3

    Describe the difference between the features and benefits of products.

  • 3.4

    Identify basic rules for demonstrating and describing products to customers.

  • 3.5

    State where to obtain different types of product information.