The Retail Selling Process

Overview

Framework:
RQF
Level:
Level 1
Unit No:
H/618/3485
Credits:
2
Guided learning hours:
18 hours

For the full unit details, please download the latest version of the qualification specification. This is available for download on the relevant qualifications page.

Unit Learning Outcomes

To view the assessment criteria and any additional content, please expand the relevant learning outcome below.

1 — Know about the retail selling process.

Assessment Criteria

  • 1.1

    Identify the key steps of the physical and online retail selling processes.

  • 1.2

    Outline the key skills and qualities required of successful physical and online retail sales staff.

2 — Know how to find out what the customer wants.

Assessment Criteria

  • 2.1

    State when and how to acknowledge, greet and approach customers in a store.

  • 2.2

    State how to initiate communication with a customer online.

  • 2.3

    State how to find out what customers want.

3 — Understand how product information can be used to make a sale.

Assessment Criteria

  • 3.1

    List common concerns a customer may have when buying a product.

  • 3.2

    State how providing information about the product can increase its attractiveness to the customer.

  • 3.3

    Describe the difference between the features and benefits of products.

  • 3.4

    Identify basic rules for demonstrating and describing products to customers.

  • 3.5

    State where to obtain different types of product information.