Overview

Framework:
RQF
Level:
Entry Level 3
Unit No:
R/618/3675
Credits:
3
Guided learning hours:
30 hours

Assessment Guidance

Portfolio of Evidence

Unit Learning Outcomes

1

Know about product descriptions for digital marketing.

  • Features of a product may include: what it can do, what it looks like, what it is made of.
  • Benefits of a product may include; things the product offers to meet the needs and wants of the consumer. The consumer may get, feel or achieve something when they use the product. Benefits may be actual or perceived.
  • Product photography and copyright law; Trade Marks Act section 10 (6); Sale of Goods Act section 13 (1); Consumer Protection from Unfair Trading Regulations; CAP code.

Assessment Criteria

  • 1.1

    Identify features of a product to list in a product description for digital marketing.

  • 1.2

    Identify benefits of a product to list in a product description for digital marketing.

  • 1.3

    Outline the laws and good practice rules for describing a product online.


2

Know about methods used for digital marketing.

  • Social media for digital marketing include: Facebook, Instagram, Twitter LinkedIn, Pinterest, YouTube, Snapchat.
  • Emails can be sent to customers and potential customers; to give information, to give special offers, to show how someone else has been benefiting from the product. Emails can be sent as a one-off or as regular e-update. They can be tailored to the customer(s).
  • Digital ads are used through social media, email, blogs, e-magazines, search engines, mobile apps and websites to show adverts and messages to audiences.

Assessment Criteria

  • 2.1

    List the social media which are used for digital marketing.

  • 2.2

    Outline ways emails can be used for digital marketing.

  • 2.3

    Outline ways ads are used for digital marketing.


3

Be able to write a product description.

Assessment Criteria

  • 3.1

    Write the features and benefits of a product for a product description.

  • 3.2

    Add an image to the product description.