Overview
Assessment Guidance
Portfolio of Evidence
Portfolio of Evidence
Know the purpose of visual merchandising.
State how visual merchandising can increase sales.
Describe how visual merchandising displays can be used to promote seasonal sales.
Know about different in-store displays.
Identify different in-store displays used in the retail environment.
State why retailers choose different displays for different products or purposes.
Know about store layout.
Outline the importance of store layout to customers and retailers.
Give reasons why retailers with multiple outlets adopt the same layout in all their stores.
Know the importance of following company guidelines to assemble displays and display products.
Outline the importance of following company guidelines or instructions to assemble in-store displays.
Outline the importance of following company guidelines for displaying products.
Be able to assist in the assembly of visual merchandising displays.
Follow instructions to collect the resources needed to assemble displays.
Assist with the assembly and presentation of visual merchandising displays.
Be able to display products to maximise impact on the customer.
Position given products on a display to maximise impact on the customer and according to guidelines.