Overview

Framework:
RQF
Level:
Level 1
Unit No:
K/618/3732
Credits:
4
Guided learning hours:
40 hours

Assessment Guidance

Portfolio of Evidence

For the full unit details, please download the latest version of the qualification specification. This is available for download on the relevant qualifications page.

Unit Learning Outcomes

To view the assessment criteria and any additional content, please expand the relevant learning outcome below.

1 — Know the purpose of visual merchandising.

Assessment Criteria

  • 1.1

    State how visual merchandising can increase sales.

  • 1.2

    Describe how visual merchandising displays can be used to promote seasonal sales.

2 — Know about different in-store displays.

Assessment Criteria

  • 2.1

    Identify different in-store displays used in the retail environment.

  • 2.2

    State why retailers choose different displays for different products or purposes.

3 — Know about store layout.

Assessment Criteria

  • 3.1

    Outline the importance of store layout to customers and retailers.

  • 3.2

    Give reasons why retailers with multiple outlets adopt the same layout in all their stores.

4 — Know the importance of following company guidelines to assemble displays and display products.

Assessment Criteria

  • 4.1

    Outline the importance of following company guidelines or instructions to assemble in-store displays.

  • 4.2

    Outline the importance of following company guidelines for displaying products.

5 — Be able to assist in the assembly of visual merchandising displays.

Assessment Criteria

  • 5.1

    Follow instructions to collect the resources needed to assemble displays.

  • 5.2

    Assist with the assembly and presentation of visual merchandising displays.

6 — Be able to display products to maximise impact on the customer.

Assessment Criteria

  • 6.1

    Position given products on a display to maximise impact on the customer and according to guidelines.