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Overview

Framework:
RQF
Level:
Level 1
Unit No:
K/618/3732
Credits:
4
Guided learning hours:
40 hours

Assessment Guidance

Portfolio of Evidence

Unit Learning Outcomes

1

Know the purpose of visual merchandising.

Assessment Criteria

  • 1.1

    State how visual merchandising can increase sales.

  • 1.2

    Describe how visual merchandising displays can be used to promote seasonal sales.


2

Know about different in-store displays.

Assessment Criteria

  • 2.1

    Identify different in-store displays used in the retail environment.

  • 2.2

    State why retailers choose different displays for different products or purposes.


3

Know about store layout.

Assessment Criteria

  • 3.1

    Outline the importance of store layout to customers and retailers.

  • 3.2

    Give reasons why retailers with multiple outlets adopt the same layout in all their stores.


4

Know the importance of following company guidelines to assemble displays and display products.

Assessment Criteria

  • 4.1

    Outline the importance of following company guidelines or instructions to assemble in-store displays.

  • 4.2

    Outline the importance of following company guidelines for displaying products.


5

Be able to assist in the assembly of visual merchandising displays.

Assessment Criteria

  • 5.1

    Follow instructions to collect the resources needed to assemble displays.

  • 5.2

    Assist with the assembly and presentation of visual merchandising displays.


6

Be able to display products to maximise impact on the customer.

Assessment Criteria

  • 6.1

    Position given products on a display to maximise impact on the customer and according to guidelines.