Music Marketing and Promotion

Overview

Framework:
RQF
Level:
Level 1
Unit No:
R/506/6717
Credits:
3
Guided learning hours:
24 hours

Assessment Guidance

Portfolio of Evidence

For the full unit details, please download the latest version of the qualification specification. This is available for download on the relevant qualifications page.

Unit Learning Outcomes

To view the assessment criteria and any additional content, please expand the relevant learning outcome below.

1 — Know about marketing and promotion in the music industry.

Assessment Criteria

  • 1.1

    Outline the role of marketing and promotion in the music industry.

  • 1.2

    Describe different promotional methods used in the music industry, including ways of reaching different target audiences.

  • 1.3

    Outline the effectiveness of a specific example of marketing in the music industry.

2 — Be able to produce music marketing and promotion materials.

Assessment Criteria

  • 2.1

    Identify promotional materials appropriate for a specific marketing campaign.

  • 2.2

    Produce materials for a specific marketing campaign which promote the product, service or event in a way that is appropriate for the target audience.

3 — Be able to review a music marketing campaign.

Assessment Criteria

  • 3.1

    Outline aspects of a specific marketing campaign that were successful.

  • 3.2

    State how the campaign could have been improved.