Overview

Framework:
RQF
Level:
Level 1
Unit No:
R/506/6717
Credits:
3
Guided learning hours:
24 hours

Assessment Guidance

Portfolio of Evidence

Unit Learning Outcomes

1

Know about marketing and promotion in the music industry.

Assessment Criteria

  • 1.1

    Outline the role of marketing and promotion in the music industry.

  • 1.2

    Describe different promotional methods used in the music industry, including ways of reaching different target audiences.

  • 1.3

    Outline the effectiveness of a specific example of marketing in the music industry.


2

Be able to produce music marketing and promotion materials.

Assessment Criteria

  • 2.1

    Identify promotional materials appropriate for a specific marketing campaign.

  • 2.2

    Produce materials for a specific marketing campaign which promote the product, service or event in a way that is appropriate for the target audience.


3

Be able to review a music marketing campaign.

Assessment Criteria

  • 3.1

    Outline aspects of a specific marketing campaign that were successful.

  • 3.2

    State how the campaign could have been improved.