The Role of Marketing in Business

Overview

Framework:
Access to HE 2024
Level:
Level 3
Unit No:
Not available
Credits:
3
Guided learning hours:
Not available

Qualification Grading Type

Graded

For the full unit details, please download the latest version of the qualification specification. This is available for download on the relevant qualifications page.

Unit Learning Outcomes

To view the assessment criteria and any additional content, please expand the relevant learning outcome below.

1. — Understand the role of the marketing environment and the tools and methods used to analyse it.

Assessment Criteria

  • 1.1.

    Explain differences between micro and macro environmental factors as applicable to business situations.

  • 1.2.

    Distinguish between Primary and Secondary research methods, illustrating their advantages and limitations.

2. — Understand the role of marketing in business.

Assessment Criteria

  • 2.1.

    Explain why marketing is being used within business.

  • 2.2.

    Explain how marketing has changed with the growth of the business sector.

3. — Be able to analyse the role of marketing in business.

Assessment Criteria

  • 3.1.

    Analyse the importance of people in business marketing.

  • 3.2.

    Draw conclusions about the significance of physical evidence for the buying public.