The Role of Marketing in Business

Overview

Framework:
Access to HE 2024
Level:
Level 3
Unit No:
Not available
Credits:
3
Guided learning hours:
Not available

Qualification Grading Type

Graded

Unit Learning Outcomes

1.

Understand the role of the marketing environment and the tools and methods used to analyse it.

Assessment Criteria

  • 1.1.

    Explain differences between micro and macro environmental factors as applicable to business situations.

  • 1.2.

    Distinguish between Primary and Secondary research methods, illustrating their advantages and limitations.

2.

Understand the role of marketing in business.

Assessment Criteria

  • 2.1.

    Explain why marketing is being used within business.

  • 2.2.

    Explain how marketing has changed with the growth of the business sector.

3.

Be able to analyse the role of marketing in business.

Assessment Criteria

  • 3.1.

    Analyse the importance of people in business marketing.

  • 3.2.

    Draw conclusions about the significance of physical evidence for the buying public.