Overview
Qualification Grading Type
Graded
Graded
For the full unit details, please download the latest version of the qualification specification. This is available for download on the relevant qualifications page.
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Explain key principles of microeconomics.
Analyse the difference between micro- and macro-economics.
Explain the impact of supply and demand on a business.
Evaluate the impact of elasticity on supply and demand.
Explain the principles of consumer behaviour.
Analyse how understanding consumer preference and choice can support business decisions.
Include perfect competition, monopoly, oligopoly and monopsony.
Evaluate why the monopoly market exists.