Digital Marketing Communication

Overview

Framework:
Access to HE 2024
Level:
Level 3
Unit No:
Not available
Credits:
3
Guided learning hours:
Not available

Qualification Grading Type

Graded

For the full unit details, please download the latest version of the qualification specification. This is available for download on the relevant qualifications page.

Unit Learning Outcomes

To view the assessment criteria and any additional content, please expand the relevant learning outcome below.

1. — Understand the use of digital marketing channels to communicate information to a range of audiences.

Assessment Criteria

  • 1.1.

    Analyse the characteristics, advantages and disadvantages of different software packages used to present marketing information to a range of audiences.

2. — Be able to use digital marketing channels to communicate information to a specific audience.

Assessment Criteria

  • 2.1.

    Justify the choice of digital media to communicate to the target audience in line with the marketing objectives.

  • 2.2.

    Agree an engaging marketing communications message appropriate for the media selected.

3. — Be able to assess the effectiveness of digital marketing channels when communicating information to a specific audience.

Assessment Criteria

  • 3.1.

    Create an engaging marketing communications message appropriate for the media selected.

  • 3.2.

    Check links, keywords, click throughs and supporting attachments to allow access by recipients to further information.

  • 3.3.

    Analyse risks related to delivering digital messages and take action to minimise these risks.

4. — Be able to monitor and evaluate the outcomes of communications when using digital marketing channels.

Assessment Criteria

  • 4.1.

    Monitor and evaluate the responses to a digital marketing communications message against agreed criteria.