Produce copy for Digital Media Communication

Overview

Framework:
Access to HE 2024
Level:
Level 3
Unit No:
Not available
Credits:
6
Guided learning hours:
Not available

Qualification Grading Type

Graded

For the full unit details, please download the latest version of the qualification specification. This is available for download on the relevant qualifications page.

Unit Learning Outcomes

To view the assessment criteria and any additional content, please expand the relevant learning outcome below.

1. — Understand how digital media channels affect how copy is produced.

Assessment Criteria

  • 1.1.

    Explain considerations for a selection of media channels.

  • 1.2.

    Explain how online content management systems affect copy production.

2. — Be able to produce copy for different types of digital communication

Assessment Criteria

  • 2.1.

    Write copy to meet the requirements of a brief using a style that is fit for purpose.

  • 2.2.

    Produce copy to accompany non-text media content, including optimised hyperlinks.

  • 2.3.

    Create metadata for copy.

  • 2.4.

    Embed metadata for different types of digital media communication.

3. — Be able to review copy for digital media communication.

Assessment Criteria

  • 3.1.

    Check the accuracy of content.

  • 3.2.

    Review copy against any legal and ethical considerations.