Promoting a Performing Arts Event

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Unit Learning Outcomes

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1 — Know why it is important to promote performing arts events.

Assessment Criteria

• 1.1
  Outline the benefits of promoting performing arts events.
• 1.2
  Outline key information that should be included in promotions.

2 — Know about ways to promote performing arts events.

Assessment Criteria

• 2.1
  Outline different methods of promoting performing arts events.

3 — Be able to plan for the promotion of a specific performance or event.

Assessment Criteria

• 3.1
  Identify appropriate promotional methods and materials for a specific performance or event.
• 3.2
  Identify suitable outlets for publicity.

4 — Be able to promote a specific performing arts performance or event.

Assessment Criteria

• 4.1
  Develop appropriate promotional materials or approaches which provide key information on the performance or event.
• 4.2
  Use appropriate methods to raise awareness of the performance or event.

5 — Be able to review the promotion of a specific performance or event.

Assessment Criteria

• 5.1
  Identify aspects of a promotion that have been successful and aspects that have been unsuccessful.