Promoting a Performing Arts Event

Overview

Framework:
RQF
Level:
Entry Level 3
Unit No:
J/504/8067
Credits:
3
Guided learning hours:
30 hours

Assessment Guidance

Portfolio of Evidence

Unit Learning Outcomes

1

Know why it is important to promote performing arts events.

Assessment Criteria

  • 1.1
    Outline the benefits of promoting performing arts events.
  • 1.2
    Outline key information that should be included in promotions.
2

Know about ways to promote performing arts events.

Assessment Criteria

  • 2.1
    Outline different methods of promoting performing arts events.
3

Be able to plan for the promotion of a specific performance or event.

Assessment Criteria

  • 3.1
    Identify appropriate promotional methods and materials for a specific performance or event.
  • 3.2
    Identify suitable outlets for publicity.
4

Be able to promote a specific performing arts performance or event.

Assessment Criteria

  • 4.1
    Develop appropriate promotional materials or approaches which provide key information on the performance or event.
  • 4.2
    Use appropriate methods to raise awareness of the performance or event.
5

Be able to review the promotion of a specific performance or event.

Assessment Criteria

  • 5.1
    Identify aspects of a promotion that have been successful and aspects that have been unsuccessful.