Promoting a Performing Arts Event

Overview

Framework:
RQF
Level:
Level 1
Unit No:
A/504/8051
Credits:
3
Guided learning hours:
30 hours

Assessment Guidance

Portfolio of Evidence

For the full unit details, please download the latest version of the qualification specification. This is available for download on the relevant qualifications page.

Unit Learning Outcomes

To view the assessment criteria and any additional content, please expand the relevant learning outcome below.

1 — Know why it is important to promote performing arts events.

Assessment Criteria

  • 1.1
    Give reasons why performing arts events need promoting.
  • 1.2
    State how different people and organisations benefit from events being promoted.
2 — Know about ways to promote performing arts events.

Assessment Criteria

  • 2.1
    Describe promotional methods suitable for different types of events and different types of target audience.
3 — Be able to plan for the promotion of a specific performance or event.

Assessment Criteria

  • 3.1
    Outline appropriate promotional methods, materials and outlets for a specific performance or event.
  • 3.2
    State how the chosen approach will reach the target audience and encourage them to attend.
4 — Be able to promote a performing arts performance or event.

Assessment Criteria

  • 4.1
    Develop appropriate promotional materials or approaches for a specific performance or event which target particular groups.
  • 4.2
    Use different methods to encourage attendance.
5 — Be able to review the promotion of a specific performance or event.

Assessment Criteria

  • 5.1
    Outline aspects of a promotion that have been successful and aspects that worked less well, giving reasons why some elements worked better than others.
  • 5.2
    Identify ways of improving future performances.