Promoting a Business

Overview

Framework:
RQF
Level:
Entry Level 3
Unit No:
L/504/9415
Credits:
3
Guided learning hours:
30 hours

Assessment Guidance

Portfolio of evidence

For the full unit details, please download the latest version of the qualification specification. This is available for download on the relevant qualifications page.

Unit Learning Outcomes

To view the assessment criteria and any additional content, please expand the relevant learning outcome below.

1 — Be able to identify features of a business to be promoted.

Assessment Criteria

  • 1.1
    State the key features of a specific business to be promoted to customers (e.g. ‘run by students for students’ or ‘open Sundays’).
2 — Be able to explore and select business promotion strategies.

Assessment Criteria

  • 2.1
    Contribute ideas for promoting a specific business.
  • 2.2
    Actively listen to the business promotion ideas of others.
  • 2.3
    State the advantages and disadvantages of different business promotion ideas.
  • 2.4
    Select a promotional strategy, appropriate for a specific business enterprise and its target customers.
3 — Be able to promote a business.

Assessment Criteria

  • 3.1
    Use an agreed straightforward strategy (e.g. developing a logo) to promote a specific business enterprise.