Market Research

Overview

Framework:
RQF
Level:
Entry Level 2
Unit No:
R/504/9402
Credits:
3
Guided learning hours:
30 hours

Assessment Guidance

Portfolio of evidence

Unit Learning Outcomes

1

Be able to plan market research.

Assessment Criteria

  • 1.1
    Identify key information to be collected through market research for a specific enterprise activity.
2

Be able to carry out market research.

Assessment Criteria

  • 2.1
    Conduct basic market research, using an agreed tool, to gather key information for a specific enterprise activity.
3

Be able to interpret market research.

Assessment Criteria

  • 3.1
    Identify key information gained through market research.