Market Research

Overview

Framework:
RQF
Level:
Entry Level 2
Unit No:
R/504/9402
Credits:
3
Guided learning hours:
30 hours

Assessment Guidance

Portfolio of evidence

For the full unit details, please download the latest version of the qualification specification. This is available for download on the relevant qualifications page.

Unit Learning Outcomes

To view the assessment criteria and any additional content, please expand the relevant learning outcome below.

1 — Be able to plan market research.

Assessment Criteria

  • 1.1
    Identify key information to be collected through market research for a specific enterprise activity.
2 — Be able to carry out market research.

Assessment Criteria

  • 2.1
    Conduct basic market research, using an agreed tool, to gather key information for a specific enterprise activity.
3 — Be able to interpret market research.

Assessment Criteria

  • 3.1
    Identify key information gained through market research.