Marketing Products and Services

Overview

Framework:
RQF
Level:
Entry Level 3
Unit No:
J/504/9414
Credits:
3
Guided learning hours:
30 hours

Assessment Guidance

Portfolio of evidence

For the full unit details, please download the latest version of the qualification specification. This is available for download on the relevant qualifications page.

Unit Learning Outcomes

To view the assessment criteria and any additional content, please expand the relevant learning outcome below.

1 — Know about products and services.

Assessment Criteria

  • 1.1
    Outline the products or services of a specific business enterprise.
2 — Know about the market for products and services.

Assessment Criteria

  • 2.1
    Outline the target group(s) for the products or services of a specific business enterprise.
3 — Be able to explore and select marketing methods.

Assessment Criteria

  • 3.1
    Contribute ideas for marketing products or services of a specific business enterprise.
  • 3.2
    Actively listen to the marketing ideas of others.
  • 3.3
    State the advantages and disadvantages of different marketing ideas.
  • 3.4
    Select marketing methods appropriate for a specific business enterprise and its target customers
4 — Be able to market products and services.

Assessment Criteria

  • 4.1
    Use an agreed straightforward method to market the products or services of a specific business enterprise.