Marketing Products and Services

Overview

Framework:
RQF
Level:
Entry Level 3
Unit No:
J/504/9414
Credits:
3
Guided learning hours:
30 hours

Assessment Guidance

Portfolio of evidence

Unit Learning Outcomes

1

Know about products and services.

Assessment Criteria

  • 1.1
    Outline the products or services of a specific business enterprise.
2

Know about the market for products and services.

Assessment Criteria

  • 2.1
    Outline the target group(s) for the products or services of a specific business enterprise.
3

Be able to explore and select marketing methods.

Assessment Criteria

  • 3.1
    Contribute ideas for marketing products or services of a specific business enterprise.
  • 3.2
    Actively listen to the marketing ideas of others.
  • 3.3
    State the advantages and disadvantages of different marketing ideas.
  • 3.4
    Select marketing methods appropriate for a specific business enterprise and its target customers
4

Be able to market products and services.

Assessment Criteria

  • 4.1
    Use an agreed straightforward method to market the products or services of a specific business enterprise.