Level 2
Unit No:
Guided learning hours:
48 hours

Assessment Guidance

Portfolio of Evidence


The aim of this unit is to help learners understand how to create websites and factors to consider when doing so.

Unit Learning Outcomes


Know key considerations when creating a website.

Learning Outcome 1: Indicative Content  

Key information needed before creating a website may include:

  • purpose of the website
  • who are the potential customers and will they access the site
  • what is the market eg local, national, international
  • what services and information will be on the site
  • technical capability
  • money available to spend on website

Issues that will affect the type of website may include:

  • needs of the customer
  • customer services eg will customers register to use the site
  • simple or complex eg visual appeal versus speed, personalisation versus speed

Assessment Criteria

  • 1.1
    Describe the key information needed before creating a website.
  • 1.2
    Outline the issues that will affect the type of website to be developed.


Understand terminology relating to website development.

Learning Outcome 2: Indicative Content  

Learners need to understand terminology. The following examples are not a definitive list. Examples may include domain, ISP hosting, cookies, web authoring tools, tags, navigation tools etc. 

Assessment Criteria

  • 2.1
    Explain basic terminology in relation to website development.


Be able to create web pages or a website.

Learning Outcome 3: Indicative Content 

Learners must provide sufficient and valid evidence to achieve this outcome. Learners need to understand:

  • page types, for example: home, contact details, products and services,
  • content – words vs pictures; font style and size, use of colour

Assessment Criteria

  • 3.1
    Identify the kind of website or pages required to meet stated business need.
  • 3.2
    Plan the content of the pages.
  • 3.3
    Create web-pages to meet business need.


Be able to evaluate the process and the outcome.

Learning Outcome 4: Indicative Content 

Learners must provide sufficient and valid evidence to achieve this outcome.

Evaluation of process may include:

  • cost
  • time

Evaluation of webpages may include

  • hits
  • customer feedback
  • technical capability

Assessment Criteria

  • 4.1
    Evaluate the process of creating the web-pages.
  • 4.2
    Evaluate the web pages suggesting ways they could be improved.