Music Marketing and Promotion

Overview

Framework:
RQF
Level:
Level 2
Unit No:
R/505/3370
Credits:
3
Guided learning hours:
24 hours

Assessment Guidance

Portfolio of Evidence.

For the full unit details, please download the latest version of the qualification specification. This is available for download on the relevant qualifications page.

Unit Learning Outcomes

To view the assessment criteria and any additional content, please expand the relevant learning outcome below.

1. — Know about marketing and promotional processes in the music industry.

Assessment Criteria

  • 1.1
    Explain the importance of marketing and promotion in the UK music industry.
  • 1.2
    Identify a range of promotional materials from an existing campaign for an artist in the UK music industry.
  • 1.3
    Explain the intended target audience and the effectiveness of the materials in relation to the intended audience.
  • 1.4
    Evaluate the materials to assess what works well and what improvements could be made.
2. — Produce promotional materials.

Assessment Criteria

  • 2.1
    Plan a campaign for an identified artist, identifying media and audience.
  • 2.2
    Produce promotional materials appropriate to the campaign.
  • 2.3
    Evaluate the materials explaining what works well and suggesting areas for improvement.