Demonstrate make-up and skincare products to customers at a beauty counter in a retail environment

Overview

Framework:
RQF
Level:
Level 2
Unit No:
T/503/5721
Credits:
4
Guided learning hours:
15 hours

Assessment Guidance

Workplace assessment of occupational competence is required. This must be carried out in line with the guidance available from the Learning Provider’s section of Skillsmart Retail’s website (www.skillsmartretail.com). The guidance consists of: Assessment Principles; a booklet containing assessment guidance for each unit; and a list of some agreed equivalences between previous and current versions of units.

Unit Learning Outcomes

1

Understand the commercial value of demonstrating make-up and skincare products.

Assessment Criteria

  • 1.1

    Explain the purpose and value of demonstrations in promoting and selling make-up and skincare products.

2

Understand the elements of a demonstration of make-up and skincare products.

Assessment Criteria

  • 2.1

    Explain how own personal hygiene and grooming contribute to making the demonstration a pleasant experience for customers.

  • 2.2

    Explain the importance of gaining the customer’s permission for a demonstration.

  • 2.3

    Explain the difference between ‘features’ and ‘benefits’ of products.

  • 2.4

    Explain the importance of communicating features and benefits to the customer when demonstrating and applying make-up and skincare products.

  • 2.5

    Explain the importance of organising demonstrations of make-up and skincare products into a series of logical steps.

  • 2.6

    Explain the importance of clearing away products and equipment after demonstrating make-up and skincare products.

3

Be able to prepare to demonstrate make-up and skincare products to customers at a beauty counter in a retail environment.

Assessment Criteria

  • 3.1

    Ask customers’ permission to carry out a demonstration.

  • 3.2

    ask customers if they have enough time for a demonstration

  • 3.3

    Tell customers which products are going to be applied and why.

  • 3.4

    Ask customers if they are allergic to any products or ingredients.

  • 3.5

    Perform checks to ensure that all the necessary products, tools and materials and are to hand.

  • 3.6

    Perform checks to ensure that any products, tools or materials being used do not include anything to which the customer is allergic.

  • 3.7

    Protect customers’ hair and clothing from coming into contact with the products that will be demonstrated.

4

Be able to apply make-up or skincare products to customers as part of a demonstration.

Assessment Criteria

  • 4.1

    Apply make-up or skincare products to customers:

    • in a logical sequence
    • using tools and materials that are suited to the task
    • following organisational procedures for hygienic application
    • within the time agreed with the customer

  • 4.2

    Describe to customers the make-up or skincare products being demonstrated, focusing on the product features and benefits.

5

Be able to conclude a demonstration of make-up or skincare products.

Assessment Criteria

  • 5.1

    Ask customers questions to determine whether they are satisfied with the results of the make-up or skincare demonstration by:

    • providing opportunities for customers to look in a mirror at the end of the demonstration, taking into consideration the lighting and angle of the mirror
    • asking customers whether they want any adjustments to be made to the products that have been applied

  • 5.2

    Clear away equipment and products at the end of the make-up or skincare demonstration in line with organisational procedures without keeping customers waiting unduly.