Design Development, Creativity and Business Development

Overview

Framework:
RQF
Level:
Level 4
Unit No:
R/501/8389
Credits:
6
Guided learning hours:
40 hours

Assessment Guidance

N/A

Unit Learning Outcomes

1

Define techniques used in creating a brand and the importance of branding to business development.

Assessment Criteria

  • 1.1

    Define and evaluate the tools needed to create a brand to include

    • Analysing competitor brands

    • Development of own business brand personality

    • Investigating business USP.

2

Be able to develop thought processes to generate creative ideas.

Assessment Criteria

  • 2.1

    Develop techniques for creative thought through applying

    • Brainstorming

    • Use of Empathic tools

    • Learning from others.

3

Be able to transfer creative thought to initial design idea.

Assessment Criteria

  • 3.1

    For a specific brief define and implement the processes involved when transferring creative thought to initial design idea to include

    • Identification of the market through the understanding of customer needs in order to clarify brief

    • Researching sales and market information

    • Analysis of gathered data about customer behaviour and competitor activity.

  • 3.2

    Communicate research findings with Client to agree best approach to project and produce a proposal.

4

Define techniques used in the presentation of developed design concepts to the end user (considering and understanding client needs).

Assessment Criteria

  • 4.1

    Present a pitch of developed design concepts to (considering and understanding client needs) to an appropriate audience taking into consideration

    • How the concept meets client need

    • Roles and format of the presentation

    • Appropriate presentation techniques to communicate design options visually and orally.

  • 4.2

    Produce a written specification for the client.

5

Understand selling and promotional techniques to increase customer/client base.

Assessment Criteria

  • 5.1

    Apply the following concepts to their own area of expertise

    • Sales Negotiation

    • Preparing and presenting proposals and quotations-to include terms, specification, quality, price.

    • Analysing market opportunities

    • Communicate and record agreements.

  • 5.2

    Review the impact of the concepts in.

  • 5.3

    in their own area of expertise.