Design Development, Creativity and Business Development

Overview

Framework:
RQF
Level:
Level 4
Unit No:
R/501/8389
Credits:
6
Guided learning hours:
40 hours

Assessment Guidance

N/A

For the full unit details, please download the latest version of the qualification specification. This is available for download on the relevant qualifications page.

Unit Learning Outcomes

To view the assessment criteria and any additional content, please expand the relevant learning outcome below.

1 — Define techniques used in creating a brand and the importance of branding to business development.

Assessment Criteria

  • 1.1

    Define and evaluate the tools needed to create a brand to include

    • Analysing competitor brands

    • Development of own business brand personality

    • Investigating business USP.

2 — Be able to develop thought processes to generate creative ideas.

Assessment Criteria

  • 2.1

    Develop techniques for creative thought through applying

    • Brainstorming

    • Use of Empathic tools

    • Learning from others.

3 — Be able to transfer creative thought to initial design idea.

Assessment Criteria

  • 3.1

    For a specific brief define and implement the processes involved when transferring creative thought to initial design idea to include

    • Identification of the market through the understanding of customer needs in order to clarify brief

    • Researching sales and market information

    • Analysis of gathered data about customer behaviour and competitor activity.

  • 3.2

    Communicate research findings with Client to agree best approach to project and produce a proposal.

4 — Define techniques used in the presentation of developed design concepts to the end user (considering and understanding client needs).

Assessment Criteria

  • 4.1

    Present a pitch of developed design concepts to (considering and understanding client needs) to an appropriate audience taking into consideration

    • How the concept meets client need

    • Roles and format of the presentation

    • Appropriate presentation techniques to communicate design options visually and orally.

  • 4.2

    Produce a written specification for the client.

5 — Understand selling and promotional techniques to increase customer/client base.

Assessment Criteria

  • 5.1

    Apply the following concepts to their own area of expertise

    • Sales Negotiation

    • Preparing and presenting proposals and quotations-to include terms, specification, quality, price.

    • Analysing market opportunities

    • Communicate and record agreements.

  • 5.2

    Review the impact of the concepts in.

  • 5.3

    in their own area of expertise.