Ethics and legalities of digital marketing

Overview

Framework:
RQF
Level:
Level 4
Unit No:
A/508/0207
Credits:
6
Guided learning hours:
31 hours

Assessment Guidance

n/a

Unit Learning Outcomes

1

Understand the implications of ethics to digital marketing.

Assessment Criteria

  • 1.1

    Explain the fundamental principles of ethical behaviour.

  • 1.2

    Review the ethics of own behaviour.

  • 1.3

    Explain current and emerging concerns and expectations that are relevant to digital marketing.

  • 1.4

    Evaluate the ethics of digital marketing campaigns.

2.1

Understand the effect of legal and regulatory requirements on digital marketing.

Assessment Criteria

  • 2.1

    Explain how regulatory requirements affect digital marketing.

  • 2.2

    Explain how legal issues affect digital marketing.

  • 2.3

    Explain how organisations ensure digital marketing activities are compliant with legal and regulatory requirements.

  • 2.4

    Explain the consequences of illegal practice.