Video channel management

Overview

Framework:
RQF
Level:
Level 4
Unit No:
L/508/0213
Credits:
6
Guided learning hours:
30 hours

Assessment Guidance

n/a

Unit Learning Outcomes

1

Understand video channel technologies.

Assessment Criteria

  • 1.1

    Explain the technical considerations of video channel management.

  • 1.2

    Evaluate the suitability of different platforms to meet video channel requirements.

  • 1.3

    Explain how to achieve search engine optimisation for video channels.

2

Understand requirements for video channel management.

Assessment Criteria

  • 2.1

    Describe how video content is sourced.

  • 2.2

    Explain how video channel brand guidelines contribute to an organisation’s marketing objectives.

  • 2.3

    Describe the content of a video channel brief.

  • 2.4

    Explain the legal and ethical issues to consider in using video content.

  • 2.5

    Recommend how a video channel can be promoted to meet marketing objectives.

  • 2.6

    Explain opportunities for monetising video channels.

3

Be able to manage a video channel.

Assessment Criteria

  • 3.1

    Source content to meet a brief.

  • 3.2

    Schedule content release.

  • 3.3

    Configure content for release.

  • 3.4

    Evaluate the success of the video content against a brief.

  • 3.5

    Evaluate own performance.

  • 3.6

    Recommend actions for improvement of own performance and video content.