Overview

Framework:
RQF
Level:
Level 3
Unit No:
D/508/0202
Credits:
6
Guided learning hours:
42 hours

Assessment Guidance

n/a

Unit Learning Outcomes

1

Understand how Social Media fits into the objectives and marketing of a business.

Assessment Criteria

  • 1.1

    Describe a business and its type, vision, aims, objectives and goals.

  • 1.2

    Identify the brand and values of a business and how these are portrayed to the audience of a business.

  • 1.3

    Describe the marketing tools available to a business.

  • 1.4

    Explain the consequences of using Social Media on the budget of different sizes and types of business.

  • 1.5

    Explain the benefits and consequences of encouraging amplification.

  • 1.6

    Explain the benefits and consequences of encouraging engagement.

  • 1.7

    Explain the factors to consider when identifying a Social Media plan for a business.

  • 1.8

    Explain how Social Media could fit into the marketing plan of a business.


2

Understand how to select Social Media tools and channels for a business.

Assessment Criteria

  • 2.1

    Describe the different tools and channels that can be used for Social Media.

  • 2.2

    Describe the features and benefits of the different tools and channels that can be used for Social Media.

  • 2.3

    Identify the potential type of audience for each different tool and channel that can be used for Social Media.

  • 2.4

    Explain the factors to consider when selecting different tools and channels for Social Media.

  • 2.5

    Evaluate different tools and channels for Social Media for business use.


3

Understand how to measure the success of using social media tools and channels.

Assessment Criteria

  • 3.1

    Explain the importance of measuring the outcomes of using different Social Media tools and channels.

  • 3.2

    Explain why SMARTER targets should be set for different Social Media tools and channels.

  • 3.3

    Describe the methods a business can use to measure and identify success of different Social Media tools and channels.

  • 3.4

    Describe what success could look like when using different Social Media tools and channels for different types and sizes of business.


4

Understand how social media policy and guidelines can impact a business.

Assessment Criteria

  • 4.1

    Describe the components of a business’s social media policy and guidelines.

  • 4.2

    Explain the importance of having a social media policy and guidelines.

  • 4.3

    Explain the importance of having a reputation management policy.

  • 4.4

    Describe the benefits of managing perception changes in a business’s reputation.

  • 4.5

    Describe how to manage perception changes in a business’s reputation.


5

Be able to monitor how a business is using Social Media.

Assessment Criteria

  • 5.1

    Explain the importance of knowing how similar businesses or industries are using Social Media.

  • 5.2

    Explain how to monitor the ways similar businesses or industries are using Social Media.

  • 5.3

    Monitor how a business is using Social Media.

  • 5.4

    Identify improvements to a business’s use of Social Media.