Overview

Framework:
RQF
Level:
Level 2
Unit No:
A/615/7815
Credits:
3
Guided learning hours:
24 hours

Assessment Guidance

Portfolio of Evidence.

Unit Learning Outcomes

1

Know the key business differences between travel and tourism organisations.

Learning Outcome 1: Indicative Content 

Purposes of organisations will depend upon the sector but examples may include:

  • making profit for owners/shareholders
  • providing products and services to customers
  • protecting the environment
  • representing employees

Examples of aims of different types of organisations:

  • to be the market leader
  • to provide international low-cost flights
  • to provide high quality low cost budget accommodation
  • to meet the needs of niche markets, e.g. adventurous holiday makers/cyclists/budget travellers

Sources of funding:

  • profit
  • loans
  • grants/government funding
  • tax relief/subsidies

Assessment Criteria

  • 1.1
    Using examples of travel and tourism organisations, describe the different purposes of public, private and ‘not for profit’ organisations.
  • 1.2
    Identify the aims of different types of travel and/or tourism organisations.
  • 1.3
    Describe the different sources of funding for different types of travel and tourism organisation.

2

Know how travel and tourism organisations function.

Learning Outcome 2: Indicative Content 

Examples of business functions at a tour operator

  • Sales
  • Marketing
  • Operations – domestic/overseas
  • Human resources
  • Finance

Examples of how functions work together to meet business needs

  • Marketing produces brochure and web pages to promote holidays within a budget provided by Finance
  • Human resources ensures there are sufficient staff in the Sales Department to sell the holidays in the UK and in Operations to look after the customers in resort
  • Sales staff sell the holiday – and in doing so ensure the company makes a profit and jobs are safeguarded

Examples of how functions work together to respond to crises, problems or emergencies

  • Overseas operations staff deal with immediate needs of customers
  • UK operations staff provide support e.g. arrange repatriation, additional staff, coaches, hotel beds, etc
  • PR staff manage media
  • Marketing staff update websites
  • Sales staff provide telephone cover 

Assessment Criteria

  • 2.1
    Describe the role of key business functions within travel and tourism organisations.
  • 2.2
    Giving examples, describe how different functions of the organisation work together to respond to business needs.
  • 2.3
    Giving examples, describe how different functions of the organisation work together to respond to crises, problems or emergencies.

3

Understand the opportunities in the travel and tourism industry.

Learning Outcome 3: Indicative Content 

Reasons for high proportion of small businesses

  • The nature of the industry e.g. the need for guides, taxi drivers, meet and greet organisations,
  • The opportunities provided by the industry e.g. niche markets – walking tours in Scotland, cycling in Bolivia, diving in Kenya
  • A constantly changing industry with new markets emerging

Entrepreneurship:

  • provides new products and services
  • takes risks

Assessment Criteria

  • 3.1
    Give reasons for the high proportion of small businesses in the travel and tourism industry.
  • 3.2
    Using examples, explain the importance of entrepreneurship to the travel and tourism industry.