Content Creators produce written and audiovisual material for a variety of organisations. They work to a brief and engage audiences across platforms. They research, shape messages and collaborate with clients and production teams to deliver high-quality, on-brand content. They also stay updated on technologies, platform trends and audience behaviours to ensure content remains relevant and effective.
Download the Specification
DownloadPrice and reassessment
Maximum funding: £10,000
Full EPA fee: £1,200
Reassessment:
- Project or campaign report and presentation of additional/new content with questions: Remote: £450 | Face to Face: £500
- Professional discussion underpinned by a portfolio of evidence: Remote: £350| Face to Face: £400
Gateway requirements
Before the apprentice can enter the EPA Gateway process, the following evidence is required:
- Gateway Declaration and Authentication Statement (this must signed using an e-signature via a document signing service, such as DocuSign, or a wet signature)
- Achievement of English and Maths qualifications, if required, in line with the apprenticeship funding rules
- Reasonable Adjustments Request Form, if applicable (this must be submitted no later than 30 days prior to the EPA Gateway submission)
- Portfolio of Evidence (for Assessment Method 2)
If the apprentice is aged 16-18 years, they must have achieved English and Maths qualifications to at least Level 2. If the apprentice is aged 19+ when they begin their apprenticeship, the requirement for the attainment of these qualifications is optional (effective from 11th February 2025). Employers may choose whether these qualifications are necessary, and further details regarding funding can be found in the latest funding rules.
Assessment methods
The assessment methods for the Content Creator apprenticeship consist of the following:
- Assessment method 1: Project or campaign evaluation report, presentation of additional/new content and questions
- The apprentice completes a project output (project or evaluative report) which evaluates a project/campaign that they have contributed to and developed content for. The apprentice will create a presentation with speaker notes and supporting materials to present their additional/new content to the independent assessor. The apprentice will deliver their presentation to the IA on a one-to-one basis. This element of the assessment method must last 30 minutes; typically, 15 minutes for presentation and 15 minutes for questioning.
- Assessment method 2: Professional discussion underpinned by a portfolio of evidence
- The apprentice must compile a portfolio of evidence during the on-programme period of the apprenticeship. The portfolio of evidence is not directly assessed; its purpose is to support the apprentice in the professional discussion element of this assessment method. The professional discussion must last for 60 minutes. The apprentice is allowed to refer to, and illustrate their answers with, evidence from their portfolio of evidence.
See the specification document for full details.
