A multi-channel marketer supports customer-focused marketing across multiple platforms, helping to deliver strategies through tasks such as content creation, campaign coordination, market research, data monitoring and supplier management. The role involves working with internal teams such as sales, operations, and finance, as well as external agencies and clients, ensuring marketing activity is effective, timely and aligned with organisational goals.
Download the Specification
DownloadPrice and reassessment
Maximum funding: £5,000
Full EPA fee: £675
Reassessment:
- Written project report with presentation and questions: Remote: £450 | Face to Face: £500
- Interview underpinned by a portfolio of evidence: Remote: £350| Face to Face: £400
Gateway requirements
Before the apprentice can enter the EPA Gateway process, the following evidence is required:
- Gateway Declaration and Authentication Statement (this must signed using an e-signature via a document signing service, such as DocuSign, or a wet signature)
- Achievement of English and Maths qualifications, if required, in line with the apprenticeship funding rules
- Reasonable Adjustments Request Form, if applicable (this must be submitted no later than 30 days prior to the EPA Gateway submission)
- Project Scoping Document (for Assessment method 1)
- Portfolio of Evidence (for Assessment method 2)
If the apprentice is aged 16-18 years, they must have achieved English and Maths qualifications to at least Level 2. If the apprentice is aged 19+ when they begin their apprenticeship, the requirement for the attainment of these qualifications is optional (effective from 11th February 2025). Employers may choose whether these qualifications are necessary, and further details regarding funding can be found in the latest funding rules.
Assessment methods
The assessment methods for the Multi-channel Marketer apprenticeship consist of the following:
- Assessment method 1: Written project report with presentation and questioning
- The project must align with the criteria for this assessment method, must meet the needs of the employer’s business and be relevant to the apprentice’s occupation and apprenticeship. The report must be completed and submitted to Gateway Qualifications by the end of week 12 of the EPA period. The apprentice will deliver their presentation to the IA on a one-to-one basis. This element of the assessment method must last 45 minutes; typically, 20 minutes for presentation and 25 minutes for questioning.
- Assessment method 2: Interview underpinned by portfolio of evidence
- The apprentice must compile a portfolio of evidence during the on-programme period of the apprenticeship. The portfolio of evidence is not directly assessed; its purpose is to support the apprentice in the interview element of this assessment method. The interview must last for 60 minutes. The apprentice is allowed to refer to, and illustrate their answers with, evidence from their portfolio of evidence.
See the specification document for full details.
