Overview

Framework:
RQF
Level:
Level 1
Unit No:
D/504/8866
Credits:
3
Guided learning hours:
27 hours

Assessment Guidance

N/A

Unit Learning Outcomes

1

Know how to select an enterprise project for a particular target market.

Assessment Criteria

  • 1.1
    State ways to undertake market research.
  • 1.2
    Identify the most suitable target market for own enterprise project.
  • 1.3
    State why a product or service was selected.
  • 1.4
    Identify:
    a) target market
    b) main competitors.

2

Know about the costs involved in setting up the product or service.

Assessment Criteria

  • 2.1
    Identify all the costs involved in producing the product or service.
  • 2.2
    Calculate the total cost of producing the product or service.
  • 2.3
    State the price to charge the customer for the product or service.

3

Know the significance of effective marketing.

Assessment Criteria

  • 3.1
    Identify the key personal skills/qualities required to effectively market and sell the product or service.
  • 3.2
    Identify the most appropriate methods for marketing the product or service.
  • 3.3
    Create a resource for marketing the product or service to own target market.

4

Be able to plan, monitor and review the enterprise project.

Assessment Criteria

  • 4.1
    Devise an action plan that identifies each stage of the enterprise project.
  • 4.2
    Give a target time/date for completion of each stage.
  • 4.3
    Review the action plan at each stage of the enterprise project.
  • 4.4
    Revise the action plan stating new target times/dates for completion.
  • 4.5
    State what worked well.
  • 4.6
    State what could be improved.