Introduction to Advertising

Overview

Framework:
RQF
Level:
Level 1
Unit No:
Y/505/8604
Credits:
1
Guided learning hours:
9 hours

Assessment Guidance

n/a

Unit Learning Outcomes

1

Be able to distinguish advertisements from other media content.

Assessment Criteria

  • 1.1
    Identify an example of an advertisement in two different media formats.
  • 1.2
    State how the advertisements can be distinguished as such from other media content.
2

Understand how advertisements are used to sell products.

Assessment Criteria

  • 2.1
    Identify the product(s) and features in at least two contrasting advertisements.
  • 2.2
    Give at least two contrasting examples of how an advertiser has attempted to appeal to a specific audience.
  • 2.3
    Outline own ideas for advertising a specific product.