Level 1
Unit No:
Guided learning hours:
48 hours

Unit Learning Outcomes


Know about materials, techniques and processes used in graphic design.

Materials, techniques and processes used in graphic design:

  • Visual language (formal elements, line, tone, texture, colour, pattern, symmetry)
  • Wet Media (e.g. paint, printing techniques)
  • Dry Media (e.g. pencil, pen)
  • Digital Media (e.g. Image editing software packages)
  • Thumbnail Sketches
  • Colourways

Assessment Criteria

  • 1.1

    Explore the different materials, techniques and processes used in graphic design.


Be able to generate ideas for and plan a graphic design.

Research sources:

  • Primary sources (e.g. observation drawings, photographs, visits)
  • Secondary sources (e.g. practitioner research, books, websites, blogs)
  • Existing products (e.g. magazine covers, CD/DVD covers, adverts, web, illustration, games)

How to generate ideas:

  • Style of product
  • Purpose
  • Target audience
  • Visual communication
  • Key messages
  • Design brief
  • Client needs
  • Identity
  • Branding
  • Mind maps
  • Sketches
  • Layout designs

Planning a graphic design:

  • Mind maps
  • Design layouts
  • Technical requirements
  • Resources
  • Prototypes
  • Selecting final ideas
  • Meeting the design brief
  • Resources
  • Time management
  • Budget

Assessment Criteria

  • 2.1

    Use different sources to generate ideas for a graphic design.

  • 2.2

    Plan the production of a graphic design.


Be able to produce a graphic design.

Production of a graphic design:

  • Creating content
  • Importing resources
  • Editing assets
  • Developing alternative ideas
  • Project management
  • Saving files appropriately
  • Publishing
  • Keeping a production log
  • Copyright legislation

Presentation formats:

  • PowerPoint presentation
  • Group presentation
  • Group critique
  • Using visual aids
  • Effective communication
  • Client needs
  • Meeting the design brief

Safe working practices:

  • Importance of health and safety
  • Working safely with equipment
  • Working safely with computers
  • Maintaining a safe working environment

Assessment Criteria

  • 3.1

    Use different tools and techniques to create a graphic design.

  • 3.2

    Present the graphic design in an appropriate format.


Be able to review graphic design work.

Review graphic design product.

Include reflections on:

  • how well you worked to produce the graphic strengths and areas for development in your way of working
  • the effectiveness of the graphic design (how well it met its purpose/the brief)

Draw on:

  • User feedback
  • Own self-assessment
  • Feedback from those who worked with you

Suggest improvements to own work:

  • More efficient or effective ways of working
  • Ways to improve the graphic design

Assessment Criteria

  • 4.1

    Outline strengths and areas for development of graphic design work produced.

  • 4.2

    Suggest improvements to own work.