• To explore key aspects of the fashion retail industry, including the make up and features of the sector and broad range of retail formats
• To consider the retail experience from a brand and consumer perspective
• To examine the main characteristics of online and store based retailing, in relation to the service provided
• To clarify key functions within retail organisations, such as buying, merchandising and Visual Merchandising
Understand the impact of digital platforms on traditional retail formats.
Compare and contrast the key attributes of a range of international retail formats.
Explain how technology is utilised within experiential retailing.
Analyse how the retail industry has developed in response to online selling.
Be able to design a retail concept for a specified fashion/retail brand.
Carry out primary and secondary research into retail design trends and practices.
Analyse a chosen fashion/retail brand and consumer group.
Utilise design software to create an appropriate layout plan for a retail environment for a chosen fashion/retail brand.
Be able to present and explain a retail concept.
Utilise effective verbal and visual communication skills to describe the concept and its development.