Fashion Communication Project

Overview

Framework:
RQF
Level:
Level 4
Unit No:
R/617/1980
Credits:
30
Guided learning hours:
100 hours

Aim

• To further develop skills and knowledge of fashion brand communication
• To consolidate learning that has taken place throughout the programme, allowing students to focus on the area of study within Fashion that has interested them most, developing skills in that field in preparation for potential employment or further after completion of the course
• To provide the opportunity for students to undertake detailed studies, planning and managing a project from initial idea through to completion

Unit Learning Outcomes

1.

Understand and apply key principles and practices in fashion communication.

Assessment Criteria

  • 1.1

    Identify and assess the different strategies fashion/media brands use to communicate brand values to customers across a range of channels.

  • 1.2

    Determine appropriate fashion communication channels for a specified fashion/media brand and audience.

  • 1.3

    Produce a fashion image as part of a creative team.

2.

Be able to plan and manage an independent fashion communication project.

Assessment Criteria

  • 2.1

    Develop a proposal for an independent fashion communication project, providing a rationale for the idea and stating clear objectives and targets.

  • 2.2

    Organise own time and workload effectively, in order to meet deadlines and industry standards.

3.

Be able to undertake research to underpin a final project outcome.

Assessment Criteria

  • 3.1

    Select and apply appropriate methodologies to carry out research using a range of valid and reliable primary and secondary sources, including Vogue.

  • 3.2

    Analyse and apply research findings during the development of the project.

  • 3.3

    Document the research and development process, referencing all research sources.

4.

Be able to communicate the outcomes of an extended fashion communication project.

Assessment Criteria

  • 4.1

    Present project outcomes using relevant image editing and design software consistent with graphic design principles.