Portfolio of evidence
The aim of this unit is for learners to investigate the visual language components used in traditional and contemporary graphic design practice. They will use their research findings to undertake purposeful experimentation and apply practical skills to produce their own work in response to a design brief. They will review the use of visual language components in their own work and how they have met the brief.
Know about visual language components used in graphic design.
Visual Language;
Colour, tone, line, texture, composition, typography,
Examples of Graphic Design;
(e.g. Illustration, games, signage, advertising, packaging, typography, branding, online)
Describe different traditional and contemporary visual language components used in graphic design using a range of examples.
Be able to experiment with graphic design visual language components in response to a design brief.
Experimentation; Learners will use influences form Learning Outcome 1 to try out new ideas using appropriate materials, techniques and processes.
All experimentation should be in response to the design brief.
Traditional graphic design materials, techniques and processes; Any physical wet and dry mediums such as paint, pencil, ink etc
Digital graphic design materials, techniques and processes; Any electronic mediums such as image manipulation software, editing applications, using graphics tablets, digital cameras
Meets the design brief; (e.g. initial intentions, design brief challenges and constraints, meeting deadlines).
Develop own ideas to meet a design brief by experimenting with traditional graphic design materials, techniques and processes.
Develop own ideas to meet a design by experimenting with digital graphic design materials, techniques and processes.
Be able to create graphic design work using visual language in response to a design brief.
Select and Apply; Learners will use their experiments in LO2 to select and apply appropriate materials, techniques and process to create graphic design work
Making adjustments; Learners will show (annotate, verbally discuss / present) how they have adjusted their work within the creation process.
Justifications; Learners will show (annotate, verbally discuss / present) how they have extended their skills during the creation process and justify (annotate, verbally discuss / present) decisions made in order to meet the design brief.
Select and apply appropriate materials, techniques and processes to create graphic design work.
Be able to review the use of visual language components in graphic design work.
Review own work; Learners will go over and examine the stages of producing their own work.
Evaluate strengths and weakness; Learners will explain (annotate, verbally discuss / present) the strengths and weakness of the use of graphic design components and how these meet the design brief (e.g. initial intentions, design brief challenges and constraints, meeting deadlines).
Improvements; Learners will outline relevant improvements (e.g. time management, skill development, techniques, use of mixed media).
Describe the visual language components used in own graphic design work.
Describe how own work meets the design brief.